Partner integration
A partner connection is an interface with a commercial meaning: what is sent, what is accepted, and which side owns the identifier both parties will use later.
Commercial technology
The systems that record a relationship with another party.
Some commercial models depend on affiliates, distributors or a platform the business participates in. The technology that records a transaction and moves the related data is easy to leave until it fails. This practice is that infrastructure.
Attribution
Attribution here is the record of how a transaction or referral is credited. Last-click, multi-touch and the reconciliation ledger are all used, and the ledger wins when they disagree. Tracking and postbacks matter because they create that record. They are not a campaign report.
Reconciliation
The test of the mechanism is whether the business can reconcile it. If the commercial team cannot match the platform's account to the partner's account, the integration is incomplete.
Distribution, as infrastructure
Digital distribution systems, affiliate technology and the exchange of partner data sit in this practice because they are how a commercial relationship functions day to day. The pattern is common in construction supply, property, transport, retail and membership-style distribution. The commercial record usually sits in Salesforce or Dynamics 365 beside a partner platform, and the data moves by API and postback. The subject is the system that lets the relationship be operated and accounted for.
Digital performance covers the public property. This page covers the records between parties.