Digital strategy
Choose the technology the business is willing to depend on.
Digital strategy at Eliga is the work of making those choices explicit. A recommendation that cannot be costed, integrated or operated is unfinished. A technical preference that does not change a commercial result is not a strategy.
The decisions that usually sit in this practice
-
Technology planning
Which capabilities the business needs in the next planning horizon, and which constraints are already fixed by contracts, regulation or the estate in place.
-
Platform strategy
Whether to adopt, keep or leave a platform. The test is operating fit and the cost of reversal, not the feature list that is easiest to demonstrate.
-
Operating model
Who owns a digital service once it is live: administration, change, support and the authority to alter a rule that other teams depend on.
-
Product strategy
Where a digital product is the commercial offer, the strategy has to say what the product records, who it serves, and which platforms it will not try to replace.
Written for the person who has to live with the choice.
Each option is examined on the same terms: operating cost, dependency, data ownership, and what a change of mind would disturb. The maps used for that examination are familiar ones: Wardley mapping for the landscape, value stream mapping for the operation, jobs to be done for the offer, and pace layering when a system of record is being asked to change at the speed of a campaign site.
From here the work usually moves into platforms and integration or back to the approach.